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This website states the following, "Select at home, then come to our shop to make your final choice." Our analyzers analyzed that the web page also stated " Or buy online and well deliver." The Website also stated " How else can we help you? Gold, silver or platinum, broken or whole, we have the experience to give you a great offer. We have an exciting range in our online shop, but come to our shop for an even larger selection. Follow the link for a brief idea of our range and prices. From the simplest chain repair to a complete rebuild. Required by insurance companies for valuable jewellery." The website's header had Jeweller as the most important search term. It was followed by jewellery, second hand, and secondhand which isn't as highly ranked as Jeweller. The next words they uses is second hand. valuation was also included and will not be seen by search engines.